Lead Generation Strategies



Generating leads can be the most difficult thing to do for any business, but in order for any business to become successful, you must know how to successfully generate quality leads. When I say quality leads, I'm talking about targeted prospects of people who will be interested in your product and/or service. 

There are various techniques and tools out there, that has been tested and proven, to help you when it comes to generating the targeted leads you need in order for your business to make a profit.  For example, Instant Leads & Income is a great lead generation system used by successful marketers that helps them to build a massive list while getting paid to do so. For more information about this tool Click Here

But before I get into some techniques that you can use to generate leads, there are a few questions you need to address. There are a few important things you must know in order to generate top quality leads for your business. Do you have a profile of your target prospect? Do you have a list of suspects containing potential prospects? Do you have a method of reaching your targeted prospect?

Before you go out spending money on various methods of advertising, be sure that you know the answers to those three questions. If you don't know the answers to those three questions, then my advice to you is to stop reading this article and go find out the answers to those questions. It's important that you know who to target with your marketing efforts in order for it to be successful. Now that is out the way, here are 25 lead generation techniques you can use to help grow your business:

1. Sales Letters To Decision Makers
2. Flyers
3. Telemarketing
4. Classified advertisements
5. Sign your car
6. Speak at the local college
7. Write for the local newspaper
8. Write articles online
9. Form alliances with your peer group
10. E-Newsletters
11. Viral marketing
12. Radio ads
13. Press releases
14. Yellow pages
15. Business cards
16. Fax marketing
17. Offer a free trial
18. Offer a free consultation
19. Set up a Squidoo lens
20. Create a give away e.g. calendars, mugs, posters…
21. Offer a finder’s fee
22. Post card promotions
23. Networking offline
24. Referrals
25. Social networking sites

Much Success,

Marcus Tanner

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