6 Key Secrets To Effective Email Marketing!

What is email marketing? Email marketing can be a very effective method if used properly. And No, I'm not talking about just uploading emails into your blaster and sending some generic message to 10,000 email addresses in hopes that something sticks. I'm talking about a more strategic and well planned strategy of sending out emails to your prospects or potential customers... 

This strategy I'm going to explain to you is a proven and effective method to in getting the most out of email marketing...

Here are 6 key secrets to effective email marketing...

Secret # 1:  Subject Line Is Gold

The subject line is the most important part of the email. Writing a compelling subject line should be your first priority in email marketing. The purpose of this compelling subject line is to get your email opened. If the email don't get opened than you can't make any sales. If you don't make any sales than you pretty much don't have a business. That's how important this is.

Tips For Coming Up With Subject Lines That Get Opened:

1.  Use "HOW TO" 

Example: How to write compelling email subject lines? How to persuade your prospect to take action?

2.  Secrets, Key, Ways

Example:  5 Key Secrets To Effective Email Marketing. 7 Key Strategies To Closing Sales, 6 Ways To Get Referrals From Happy Customers?

3.  Use Compelling Questions

Example:  Are you one of these bootleg marketers? Are you spamming links like a chipmunk on crack?

4.  Personalize

Example:  Hey Chris, This Might Interest You.  Hey Tammy, This Will Boost Your Business Sales.

5.  Off The Wall-Weird

Example: There are zombies under my bed (This is used with storytelling)

6.  Benefit

Example: Make Thousands With This Cash Generating Marketing Method

Secret # 2:  You Are Contacting Real People-Make It Personal

Your emails MUST, MUST, MUST, be personal. This is very important. By making your emails personal, you are going to get a better result out of your email marketing campaign.  Sending a generic email versus including your prospect's name in the email will effect the results you gets. So making your emails personal is the key.

Secret # 3:  Sending Text Emails Are More Effective

Text emails get opened at a higher rate than html.  You want to make sure your emails look like a text email. This is not the time to be sending out emails with killer designs, crazy elephants, etc.  The fancy html emails are not bad emails but when email prospecting, you want to use plain text emails to make it easier for your prospects to open and read. Now fancy html emails are good to send to existing customers, family, friends, etc.  

Secret # 4:  Be Consistent

You need to send out your emails on a consistent basis. You need to decide on a schedule and stick to it.  Majority of the top marketers send out their emails on a daily basis.  That seems like a lot right? It is a lot if all you are sending out is sales pitch after sales pitch. The key here is to deliver valuable content and things that would be beneficial to the receiver of your emails.  At least send out a email once a week.  People will actually be looking forward to receiving your emails. 

Secret # 5:  Tell Stories

Telling stories in your emails have proven to be a very effective method.  Entertain your reader. Of course you want to provide valuable content in your emails, but it's how you present that content that makes a difference.  You want to tie in your connect with a story which keeps your reader entertained. This takes practice!

Secret # 6:  Don't Forget The P.S.

Studies have shown that majority of people read the subject line and skip directly to the P.S. The P.S should be either a summary of something you mentioned in the email or a "Call To Action".  The P.S. is a great place to sell or recap on a key point in your email. For example, let's say you send out a email about "5 Online Marketing Strategies That Get Results". And one of the strategies was "Video Marketing". The P.S. would say something like this: "Video marketing is a strategy used by success Internet Marketers. For more information about a good video marketing service click HERE " 

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Much Success,

Marcus Tanner
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