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The internet marketing picture has shifted rapidly in the past couple years. However, article marketing
remains one of the fastest and painless ways to drive traffic to your internet site. If you have
a website or a web-based product that you want to advertise, article marketing can help you greatly. Not only will it drive traffic to your website, it will also help your site get a high page ranking among the search engines.
This is how article marketing works. You publish an article that is associated to your website or your product and submit it to a number of websites known as article directories. Your article will be posted here and will be free to use for anyone who wants to release it on the web.
So how do you benefit from this? At the bottom of any article you submit a paragraph, known as a resource box, that briefly describes you or your business, and contains a link to your website that chooses to publish your article, potentially attracting thousands of visitors to your website. As you might expect, the better the article, the more likely it is to be published so it's worth taking the time to write an article that is genuinely interesting, informative or entertaining.
It is also important to spend time working on the text in your resource box so that it encourages readers to click on the link to your website. Once they do, you can offer them your products and services, or even a freebie so that you can gather email addresses and build a mailing list.
KEEP IT SIMPLE!
For many web entrepreneurs, writing articles will only be a small part of their business, while many will not have written before. It is, of course, possible to outsource this work to a professional writer. However, if this is beyond your budget you should be able to master the art of article writing with a little practice.
The first rule of marketing article writing is to focus on your strengths. Write about something you are experienced about and what your potential visitors to your website will want to read. If your website sells truck parts, write about a related subject, preferably something that you are enthusiastic about. Also, "how to' articles are popular. You want to show your readers how to complete a task in 500 or so words you are on to a winner.
YOUR ARTICLE HEADLINE IS IMPORTANT
The most important part of any article is the headline. If your headline fails to catch the interest of the reader all your efforts would be pointless. It's wise to write a few headlines. Also, once you have written a few headlines put them to the side and come back to them the next day with a fresh eye. This will help you choose which one is the best. Any headline you write should be short and to the point. There are a few strategies you can use to grab your reader's attention. One is to play to people's desires and offer a solution. Here are some examples
How to find the perfect mate
How to earn a million dollars
No one article would show a reader to achieve these things, but you get the idea. Headlines that offer to show a reader how to achieve something in easy steps also lead to a good click through rate. So, these could be something like:
10 top tips for finding the perfect mate
5 easy steps to becoming a millionaire
As you submit more and more articles, you will get a better idea of what is working for you both in terms of headlines and content.
SUBMITTING ARTICLES
There are thousands of article directories on the net. Some of these directories accept articles on any subject while others focus on niche areas. At the beginning, at least, it is probably best to stick to the bigger ones where you know there will be a good amount of traffic. A quick Google search will show you which ones to look for.
Article submissions is a fairly simple process. You just need to register with the website and input your articles along with a summary. You will also need to enter keywords. Choose these carefully so that site owners looking for content can actually find your articles.
Article submission can be time consuming, so if you are submitting to a large number of directories you may want to consider a article submission service or software. However, be sure to choose a good one as many directories at times reject automatic submissions
If you need assistance with your online marketing or need someone to show you the ropes to becoming successful online simply fill out the form below to opt in to my newsletters:
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